Global expertise +
local sensibility.
A multidisciplinary creative practice rooted in Riyadh, grounded in the belief that creativity and strategy move together. Working with emerging and established talent, we build strategic foundations that allow ideas to grow & scale shaping the next chapter of Saudi Arabia’s cultural landscape.
Megren Al Megren
CEO + Creative Director
A creative tastemaker, with over a decade of experience at the intersection of fashion + culture. Known for shaping creative campaigns, event production, brand vision and PR, Megren is deeply embedded in the Kingdom’s creative ecosystem, bridging talent, brands, and cultural relevance at scale.
Nika Blake
Managing Partner + Strategy
Cross-cultural strategist + talent manager with over a decade of experience leading brand partnerships, business development and cultural activations across beauty, fashion, music, and the arts. Known for translating international creative vision into locally resonant execution, bridging global creative ecosystems with the Gulf.
